About the Project
Mazda saw a clear opportunity: as the global brand moved upmarket, local leadership aimed to match that premium positioning with a standout customer experience across its network. But with 23 independently owned full-selling dealers and over 50 service outlets — many multi-branded — the challenge was delivering consistency without control. Mazda engaged Radically to help define a strategic path that could unite internal leadership and external partners behind a shared vision.
Our Approach
We facilitated a series of strategic workshops with Mazda’s executive team, co-developing a set of focused “Winning Moves” aligned to customer aspirations and business growth. To ground these moves in reality, we conducted a hands-on Discovery process across dealerships — capturing insights, identifying pain points, and understanding the disconnect between strategy and front-line experience.
From there, we helped Mazda align internal stakeholders, refine their strategic thinking, and create a clear roadmap to move from insight to execution.
What We Delivered
● Co-designed a future-fit strategic framework in under 4 weeks.
● Facilitated leadership alignment through collaborative workshops.
● Conducted in-depth discovery with independent dealers.
● Validated and refined strategic initiatives based on real-world feedback.
● Delivered a clear roadmap to execute on key priorities across the network.
Impact
● Cross-network alignment: Created a platform for dialogue between Mazda and its dealership network.
● Faster strategic clarity: Built and validated the plan in weeks — not months.
● Execution-ready: Provided a roadmap that teams could understand, own, and act on.
● Strengthened relationships: Dealers felt heard, respected, and bought in — creating stronger engagement across the network.
● Foundation for growth: Enabled Mazda to lead with confidence into its next strategic phase.
Overview
